UFC announces Bud Light as its official beer in partnership with Anheuser-Busch

‘The Bud Light situation has actually gotten worse,’ Beer Business Daily publisher Harry Schuhmacher says

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year.

The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024.

"Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together," UFC CEO Dana White said in a statement Tuesday. "There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead." 

"Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy," Anheuser-Busch CEO Brendan Whitworth said in the press release. "As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America."

BEER INDUSTRY EXPERT: BUD LIGHT'S DECLINE LOOKS ‘QUASI-PERMANENT,’ ‘THOSE CONSUMERS ARE JUST LOST FOREVER’ 

UFC announced that Bud Light would be its official beer beginning in 2024. (Igor Golovniov/SOPA Images/LightRocket)

Anheuser-Busch will be replacing Modelo as the UFC's official beer partner.

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