UEFA considers inviting US teams to play in revamped Super Cup

American teams could be invited to take on the Champions League winners in a revamped Super Cup being considered by UEFA.

Substantive discussions for a four-team season-opening event to replace the current Super Cup are ongoing, the PA news agency understands.

This would feature the winners of the Champions League and Europa League as is the case currently, but also the winners of the new Europa Conference League competition.

The United States, considered the key growth market for European football, is the main destination under discussion and one option would be to include the host country’s champions – in this case, the winners of Major League Soccer – as the fourth team in the competition.

UEFA’s new English-language US broadcast rights deal for its men’s European club competitions represents a 150 per cent improvement on its existing contract, with further revenue still to be generated from the sale of Spanish-language rights.

It is understood there have not been any serious talks at this stage about playing Champions League matches – either group-stage games, knockout matches or the final – outside Europe.

But the idea of a new opening tournament to replace the Super Cup from 2024 is gaining traction as a means to drive more revenue, not just for the competing clubs but to European football as a whole, by attracting a new audience, with an emphasis on bringing in more families and female fans.

Sources have told PA that all options to achieve that would be considered, whether it be placing the matches within a weekend festival or having pop acts perform before games or at half-time.

They point out that other sports have successfully taken matches into new markets, such as the NFL playing regular-season games in