UConn's Geno Auriemma faces backlash after NIL rant seemingly takes aim at Seton Hall transfer

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Eleven-time national championship winning women's basketball coach Geno Auriemma's comments about how this rise of name, image, and likeness has impacted the landscape of collegiate sports have sparked a firestorm.

UConn's win over St. John over the weekend improved the Huskies record to 14-3. After the game, Auriemma spoke to the media, and he was asked about the challenge NIL and the transfer portal now presents for coaches.

"It's unfortunate because at a school like St. John's, maybe, in women's basketball where some of the teams in our league (Big East), you know, you've got a player that's really, really, really, really good that you coached the hell out of and you just made them who they are," Auriemma said. "It happened to Seton Hall last year. And that kid goes, 'Yeah, well, I think I can make more money somewhere else.'

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UConn Huskies head coach Geno Auriemma addresses the media during a press conference at the conclusion of the UConn Huskies versus the Vermont Catamounts game in the First Round of the NCAA Womens Basketball Championship Seattle Regional 3 on March 18, 2023, at Gampel Pavilion in Storrs, CT. (M. Anthony Nesmith/Icon Sportswire via Getty Images)

Auriemma suggested that NIL has introduced a transactional mentality to the college sports world.

"OK, well you wouldn't have been this good if it wasn't for your coaching staff that you have right now. So, again, it becomes just a transaction. I don't think any coach that got into it, that's around anywhere around my age, completely buys into all that."

MARYLAND'S JULIAN REESE, ILLINOIS ASSISTANT COACH GET INTO