Tyson Fury has no thirst for endorsing gambling, alcohol or drugs

Tyson Fury has revealed he will never endorse gambling, alcohol or drugs ahead of the launch of his new energy drink this week.

Four different flavours of Furocity energy drink will go on sale in Iceland stores on Wednesday and also be available online at Amazon or on the Gypsy King official merchandise website.

While Fury has turned down “millions of dollars” in recent years to advertise various other products, he has decided to team up with supermarket chain Iceland to sell his own energy drink.

It will not be the start of an expanding business portfolio though and the WBC belt holder insisted he will not advertise addictive vices which can impact on mental health given his own struggles in that area.

Fury told the PA news agency: “I am against advertising gambling, alcohol, CBD oils and so forth and so on.

“It leads to mental health struggles in my opinion and can cause people to commit suicide.

“Alcohol, drugs and gambling is a no-no for me because I have come from those dark places and I don’t want to return. I wouldn’t want anyone else to return there so I could benefit from a few extra dollars in my account.”

The Briton has been open about his mental health battle since he secured a shock world title victory over Wladimir Klitschko in Dusseldorf in 2015.

After becoming unified champion of the heavyweight division, Fury went close to three years without returning to the ring and saw his weight balloon to 27 stone while he also faced suicidal thoughts.

He eventually recovered and resumed his career to extend his record to 31 wins and one draw from 32 bouts following the most recent contest of his epic trilogy with Deontay Wilder.

Next up for the Wythenshawe boxer is a scheduled clash with fellow Briton Dillian