Turki Alalshikh announces launch of Pepsi’s largest global campaign powered by Saudi BigTime Creative Shop

RIYADH: Turki Alalshikh, chairman of the General Entertainment Authority, has announced the launch of Pepsi’s largest global advertising campaign of the year, executed by Saudi BigTime Creative Shop, in a move that reflects the growing global presence of the Kingdom’s creative industries.

He said recently that BigTime Creative Shop is a world class agency, according to two official global rankings, WARC Creative 100 and The Drum’s World Creative Rankings.

“We are proud of what BigTime Creative Shop, a Saudi company we established to be our creative partner, has achieved. In just three years, it has been ranked among the top four advertising companies in the world according to two official global rankings,” Alalshikh said.

“Today, BigTime Creative Shop launches its largest global campaign of the year for Pepsi. It is a proud model of Saudi creativity and reflects what our nation’s youth can achieve when vision is combined with competence and ambition.”

The campaign’s main video features several global figures including English footballer David Beckham, British chef Gordon Ramsay, Brazilian footballer Vinicius Junior, Egyptian footballer Mohamed Salah, Spanish footballer Alexia Putellas who is a two-time Ballon d’Or winner, English footballer Lauren James, and German footballer Florian Wirtz.

نفخر بما حققته شركة BigTime Creative Shop السعودية، التي أسسناها لتكون شريكنا الابداعي، وتمكنت خلال ثلاثة أعوام من أن تُصنَّف ضمن أقوى أربع شركات في العالم في مجال الدعاية والإعلان، وفق تصنيفين عالميين رسميين.

واليوم تطلق BigTime Creative Shop لصالح شركة بيبسي العالمية حملتها… pic.twitter.com/sScImAKaBZ

— TURKI ALALSHIKH (@Turki_alalshikh) April 20, 2026

BigTime Creative Shop serves as the creative partner of Riyadh Season.