Travis Hunter appearing on 'College Football 25' cover is another win for Colorado

The significance of EA Sports' "NCAA Football" video game cover athletes used to set the table for Heisman and national title conversations.

EA officially unveiled its cover athletes last week, which includes a trio of college football stars: Texas quarterback Quinn Ewers, Michigan running back Donovan Edwards, and Colorado two-way star Travis Hunter.

This is a massive win for Colorado, who had never had a player featured on the cover. Now, Hunter is featured front and center next to two men that played in the College Football Playoff, one who is a national champion tailback, and the other being a standout quarterback who brought Texas back to national relevance.

This is a massive win for Colorado, who now has a cover athlete on the most highly-anticipated sports video game, perhaps, ever.

This is a massive win for Coach Prime and the Sanders family, despite no Deion, Shilo (Sanders) or Shedeur (Sanders) on the jewel box.

Five days after the NCAA cover reveal, Colorado announced it had sold out season tickets for the second time in as many years — a first in Boulder. And as I wrote earlier this year, Coach Prime’s program has brought an influx of prospective students signing up to hand you money for tuition and as alumni donors following Year 1 of Coach Prime.

Colorado football is, and has been, box office entertainment. The program continues to sell out games because of Prime, and no one of repute in this sport is ignorant of that fact. It seems that no one at EA Sports, a video game publisher with a market cap of $34.2 billion, nor the wider $188 billion video game industry is either. Indeed, video games in the U.S. alone are worth twice as much ($46.8 billion in 2022) as college football ($15.8 billion in 2019).

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