Tottenham make just one tiny change to club crest after gruelling nine-month design process

Tottenham Hotspur has made a minimal change to its club logo as part of a brand 'remaster' - with some fans left scratching their heads.

The icon cockerel now stands alone with the club's name removed from the bottom. The club say it "enables us to increase its scale across different environments and stand proud as a true icon for the Club". The remaster also includes the reintroduction of the THFC monogram and new colours, patterns and hallmarks linked to Spurs' heritage. Sports branding specialists Studio Nomad reportedly took nine months to conceive the designs with input gathered from over 300 players, staff and fans.

A club spokesperson said: "Welcome to our remastered brand identity, embracing our rich history and unmistakable heritage. Created with the input of over 300 players, staff and fans to fully understand what Tottenham Hotspur means to them, our new identity enables a more playful, daring approach for the Club’s brand across the multitude of platforms on which it now features, with a particular focus on clarity in digital environments. The world-famous cockerel stands prouder than ever and is supported by a silhouette version, along with the reintroduction of the THFC monogram and new colours, patterns and hallmarks linked to the Club’s heritage."

According to Italian football journalist Nima Tavallaey Roodsari, Juventus' dramatic badge change in 2017 cost 200 million Euros. It begs the question how much Studio Nomad was paid to create the designs and, more importantly, do the fans think it is money well spent?

Some took to X to respond. Chef. Sarrpreme 2.0 said: "How about remaster our attacking options and medical team." @BinAffleck wrote: "I’m confused is the logo not gonna have the details now?"