Total Experience – your investment in profit and business sustainability 2026

Customer experience no longer works as a “separate function.” In 2026, it becomes Total Experience—a holistic approach that combines customer experience with brand and employee experience, automation, and user experience into a single managed system.

This is the business response to the new reality: not chasing the customer, but anticipating their needs, reducing friction at key stages of interaction, and shaping demand through a well-thought-out experience. Managed experience ensures increased loyalty, repeat sales, and margins.

This transformation is the focus of the 20th anniversary CUSTOMER EXPERIENCE CONFERENCE with the theme MATURE CX MANAGEMENT SYSTEM from KA Group, a team that has been creating strategic business events for 13 years in a row, shaping new rules of the game for business leaders.

If you are responsible for customer experience, brand, digital solutions, or team performance, save the date:

February 26 — 20' CUSTOMER EXPERIENCE CONFERENCE — the only cross-industry conference in Ukraine for leaders who develop mature and human customer experience as a management system.

This event is worth attending if you:

want to turn changes in demand into effective CX solutions;

strive to make your brand promise manageable and measurable (CX + BX);

plan to implement AI and automation without chaos in processes and teams (CX + AI);

are looking for ways to reduce team fatigue while maintaining service quality (CX + EX);

want to create a seamless omnichannel user and digital experience (CX + UX/DX);

want to learn how a CEO should manage CX;

are ready for practical work with real business challenges.

Conference speakers:

Serhii Nozdrachov, certified Gullup expert in talent development and team engagement, KMBS