Toronto Tempo's merchandise drop shows team catering to all of Canada

Something for everyone.

That was the guiding force for Toronto Tempo chief marketing officer Whitney Bell, who joined the WNBA team in September and was immediately thrust into leading the creation of team merchandise.

"We really want it to be a better lifestyle brand. And so I think you'll see that come across that we tried to create items that people will love to wear every day, not just when they're viewing a sports game," Bell said.

The Tempo released their full merchandise collection on Tuesday, including everything from hoodies and hats to basketball-shaped pillows and planters. Toronto partnered with companies such as Roots, New Era, Peace Collective and The Give & Grow for its new products.

In a release, the team said its jerseys would be revealed closer to opening day in 2026.

The merch comes a little over a month after Tempo was revealed as the nickname for Toronto's incoming WNBA team. The logo and branding unveil was expedited when the nickname leaked on the WNBA website.

Bell — who previously worked in marketing roles at Unilever, Lyft and Clutch — said the initial plan was to have merchandise available as soon as the branding was announced.

"But with sports, nothing is directly planned. Ideally, we would have had merchandise when we launched our brand identity and that's why we saw so many people saying, 'Where's the merch? When can I get it?' But we made the best of the situation we had," Bell said.

Now comes the hard part: waiting.

The Tempo are still likely about 10 months from patriating their first players and 16 months away from their first game.

Bell said a general manager is expected to be named within the first three months of the year.

"We're getting pretty close. We're hoping to name them within