TikTok becomes first ever title sponsor of Women's Six Nations

TikTok has been confirmed as the inaugural title sponsor of the Women's Six Nations.

The social networking service will also be an official partner to the men's Guinness Six Nations and Autumn Nations Series from the 2022 season through to 2025.

TikTok says it amassed over five billion views for its rugby content on the platform, and plans to ramp up its focus on getting more eyeballs on Women's Six Nations content this spring.

"The significance of our partnership with TikTok cannot be understated," said the CEO of Six Nations Rugby Ben Morel.

"TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year. Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the Women's game in front of more people."

The Guinness Six Nations kicks off on 5 February, when Ireland host Wales in Dublin, Scotland welcome England to Murrayfield and France play Italy at Stade de France.

The TikTok Women's Six Nations starts on 26 March, following the conclusion of the men's championship. Ireland square up to the Welsh at the RDS in their opening clash.