Ticket prices sky high for LA Super Bowl

A perfect storm of factors is fuelling sky high prices for Super Bowl tickets as fans clamour to be a part of Sunday's NFL championship game in Los Angeles.

The Super Bowl is always a hot ticket, but with the Rams playing in their home stadium, die-hard Bengals fans flying in from Cincinnati, and no attendance restrictions for the first time in two years, demand is skyrocketing.

"A lot of factors are making this particular game incredibly unique," said Akshay Khanna, general manager of North America for ticket retailer StubHub.

"But look, at the end of the day, that is just a reflection of supply and demand. There are only so many seats that are available for the Super Bowl. And the demand for a game like this is so astronomically high,."

The "get in" price for a ticket on StubHub dipped just below $US4000 ($5578) on Wednesday while the average price of tickets sold on the site was around $US6500 ($9064), eye-watering amounts that left some fans with sticker shock.

"I think that is absurd," said Paula Thomas, a social worker. "I think that is given the state of our economy, I think that's absurd for any normal person to be able to pay that."

Julio Bermejo, who owns a restaurant in San Francisco, said $US2500 is as much as he would be willing to shell out. "After that, I'll find a great bar and watch it if I can't get a ticket. On Sunday morning, if all hell breaks loose, we can always find a good bar and start drinking."

California buyers are driving the bulk of the sales, with residents accounting for over 50 per cent of new ticket sales on Tuesday.

Although the Rams hope that means they will see plenty of blue and gold at SoFi Stadium on Sunday, quarterback Matthew Stafford wasn't so sure.

"I hope our fans are out