DUBAI: As the 2025 NBA Finals tip off in Oklahoma City this week, the league is celebrating this year’s matchup between the Oklahoma City Thunder and Indiana Pacers as a landmark moment. These are finals defined by competitive parity, the rise of international stars, and a clear message: In today’s NBA, success is no longer dictated by market size.
During a pre-finals international media call, NBA Deputy Commissioner Mark Tatum said the Thunder-Pacers series reflects the league’s evolving landscape.
“This season, we will crown the seventh different NBA champion in seven years, a first in league history. This speaks to the parity in today’s NBA, where more teams have a chance to win and more players are stepping up on the global stage,” Tatum said.
A new era of champions
Neither Oklahoma City nor Indiana has ever won an NBA title, with the Pacers’ only championships coming in the ABA. But both teams have reached the top through smart drafting, player development, and long-term vision, not through market size or heavy spending.
“It’s still early, but I’m encouraged by what we’re seeing in terms of parity,” Tatum said. “Teams like OKC and Indiana prove that strong management, regardless of market size, can build championship contenders. The result is increased global interest and competitive balance.”
The Thunder finished with a league-best 68 wins behind Canadian-born MVP Shai Gilgeous-Alexander. The Pacers, led by Pascal Siakam and Tyrese Haliburton, advanced through the East with dynamic offense and relentless energy. Both squads are young, deep, and built with a clear identity.
Small markets, global reach
While Oklahoma City and Indiana are traditionally considered small markets, their impact in 2025 tells a
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