The Kelces' "New Heights" and "Call Her Daddy" Gear Up For $100 Million Paydays | Bobby Burack

Two popular podcasts are seeking $100 million deals.

The first, Alex Cooper's "Call Her Daddy" is on the verge of getting one. She is nearing a deal to move her popular podcast from Spotify to Sirius, as first reported by the Wall Street Journal.

"New Heights" with Travis and Jason Kelce is the other. The Kelce brothers have had discussions with Amazon's Wondery to move the show there from Wave Sports + Entertainment Channels.

Discussions for both shows center around licensing deals. Cooper and the Kelces are likely to retain ownership in any agreement. Meaning, a podcast network will pay them a sum to monetize their shows in exchange.

We expect both deals to include audience targets that the shows must hit to reach certain salary agreements. 

It's unclear over how many years either deal would last. Though Cooper's last contract with Spotify included $60 million over three years, indicating she's probably seeking a raise into the $30 million annual range.

According to the Edison Podcast Metrics, the top 10 podcasts in terms of audience size are as follows:

Regardless of their exact rankings, there's an argument that "New Heights" and "Call Her Daddy" are the two most valuable podcasts available to providers. We would make that argument.

Call Her Daddy Host, Creator and Executive Producer, Alex Cooper. (Photo by Antony Jones/Getty Images for Spotify)

While Rogan has the largest audience – and recently signed a deal with Spotify for up to $250 million – much of his reach is tied to legacy subscribers. 

See, the number of people who listen to some of Rogan's episodes far outpaces the number of consumers who listen to every episode. Cooper and the Kelces have more loyal, every-week listeners.

Further, Rogan's long-form