The Caleb Williams hype is totally out of control — but that's what makes it fun

When it comes to Caleb Williams, of course it's all over the top. What is? Everything is.

Of course, the hype machine is out of control, a juggernauting, laser-trained spotlight based off overblown principles, given that we are talking about one player, on one (not particularly good) team. And one situation, where the player in question has not played a single pro regular season snap.

Of course, the level of attention is out of balance and beyond all sense of kilter, the reactions screeching and frenzied, the forecasts breathless, the expectations unrealistic, the sense of reason totally forgotten.

But that's all part of the fun, isn't it?

Williams' debut season isn't a time for reasoned analysis, measured thinking, low-balled prognostics, reality-check reminders, or any of that kind of boring stuff, because where is the joy in that?

The USC product has everyone all a fluster because he is a singular talent who seems capable of doing special things at the highest level of all. That's why the Bears didn't hesitate for a moment before jettisoning Justin Fields and plumping down their No. 1 selection, tying their future to Williams' Heisman-winning coattails.

Nothing gets football fandom hyperventilating quite like elite quarterbacking potential, that scarcest and most valuable of all gridiron commodities.

Williams' best-case scenario has no limit, the upside essentially being a re-imagining of the franchise's tortured recent history, making this among the juiciest plotlines of the upcoming NFL season, and certainly the freshest.

Ramping it all up further is the timing and logistics; caused by the annual starvation period known as the NFL offseason. America is a nation of football addicts, yet spends two-thirds of the year