That Sydney Sweeney ad was a distraction from a worrying question: what does Novig do?
Sydney Sweeney grabs headlines and creates controversy. That’s what she does and she’s good at it. So much so that the debate in recent weeks over her billboard advertisement for Novig centred on whether it was offensive to female athletes or was empowerment by profiting off her looks.
That was music to the ears of the people paying Sweeney because it distracted from a much more worrying question: what exactly does Novig do?
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