Tesco makes bold change for all online customers

Tesco has expanded its digital shopping reach with a major growth of its Marketplace website.. It now boasts over 300,000 products from third-party sellers—an increase by more than 3,000% since its launch in June 2024.

The Tesco Marketplace has broadened its range to include large home appliances, art and craft supplies, curtains and blinds, posters and prints, model train sets and collectables. The site promotes itself as: "Your one-stop shop just got a whole lot bigger, now with over 300,000 products delivered direct by our sellers.

From the essentials to the unexpected, we've got it all. Why not take a look around? " At the time of its debut, Tesco Marketplace director Peter Filcek explained the idea to The Grocer, highlighting their desire for customers to find everything they need in one place.

He noted: "We were looking at customer searches on our websites and we found things that we just don't carry in Tesco [stores] or online, and so that prompted a stream of thinking around what we could do to open up that range, to give customers what they're looking for because they were genuinely looking for all sorts of things."

While orders are shipped separately from grocery items and come with their own delivery fees, shoppers can still rack up Tesco Clubcard points with each purchase. All vendors on Tesco Marketplace are evaluated based on delivery speed, returns process, and successful delivery rates. .

Tesco previously experimented with an online marketplace, Tesco Direct, which sold non-food items from 2006 until its closure in 2018 due to struggles with profitability. Mr Filcek commented on the new marketplace, stating: "We're now able to meet really quantified customer demand in a way that we could never mobilise