Tech fans snap up £400 Apple Watches as they're slashed to £99 online ahead of Christmas

There's no denying the Apple Watch has become iconic since its debut in 2015. It's spawned countless imitators and still stands as the clear leader in terms of a smartwatch that's ideal for most people.

It's also typically really expensive, though, with prices starting at £219 for a brand-new model, which means that alternative deals are well worth jumping on. Wowcher currently has just such a terrific deal, offering up a refurbished Apple Watch Series 4 for just £99 instead of its launch price of £399. That's a huge saving, and it nets you an first Apple Watch that was first debuted in 2018.

The Series 4 has top-class heart rate tracking to ensure that you can keep abreast of all your changes in fitness over the weeks and months of a training plan, and it can also integrate brilliantly with your iPhone. You can use it to reply to texts and calls, or to play music or podcasts without even needing your phone. Of course, being quite an old model at this point, it's also worth knowing that it can't update to the very latest version of watchOS, watchOS 11, although that doesn't mean it misses out on many features at all.

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Plenty of people have left their thoughts on Google's shopping channels about the Series 4 over the years, underlining how reliable the smartwatch is. One of these happy customers said: "It is very comfortable and there are different watch bands available to fit your style and comfort level. I definitely recommend this product, it keeps you updated, gives you reminders, and there’s even a timer for how long to wash your hands for!"

Another user said: "It is