Taylor Swift takes center stage in NFL's hype video for 2024 season

Football season is fast approaching, and the Baltimore Ravens will play the Kansas City Chiefs in the first game of the season. Ravens LB Roquan Smith said he "likes us" against the Chiefs. Craig Carton, Mark Schlereth and Danny Parkins discuss t...

The NFL was far from delicate when it released its hype video for the upcoming 2024 season.

The video showcased superstars like New York Jets quarterback Aaron Rodgers, Indianapolis Colts quarterback Anthony Richardson, former New England Patriots head coach Bill Belichick, the defending Super Bowl champion Kansas City Chiefs and, of course, Taylor Swift.

Swift was featured five times in the video, which was more than the aforementioned NFL figures and other players like quarterbacks Lamar Jackson, Dak Prescott, Josh Allen and Daniel Jones.

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Taylor Swift performs on July 27, 2024, in Munich. (Thomas Niedermueller/TAS24/Getty Images for TAS Rights Management)

The Swift effect was in full force during the NFL season as the pop star and Chiefs tight end Travis Kelce’s romance really took off. Swift started to appear at Arrowhead Stadium when the Chiefs took on the Chicago Bears early in the season and quickly became a mainstay.

Former New York Giants offensive lineman Justin Pugh told Fox News Digital that having Swift associated with the league was good for everyone, especially when it came to cashing the checks.

"Taylor Swift brought new eyeballs, new apparel. You look at (Kristin Juszczyk) she helped put her clothing brand online. Now she has a licensing deal," he said. "The business of sports, the business in the NFL in particular, [the NFL gets] 48.23% of every dollar that comes into that funnel. The more dollars that