SURJ Sports, Live Nation, Oak View Group launch platform to transform sports infrastructure in Saudi Arabia

RIYADH: SURJ Sports Investment, a PIF company, together with Live Nation and Oak View Group, have announced the launch of radia, a new joint venture created to support the growth of sports infrastructure across Saudi Arabia.

The joint venture will serve as a strategic platform for SURJ and PIF, combining local insight with global expertise to service Saudi Arabia’s growing portfolio of stadiums, arenas and major sports precincts.

The partnership will look to deliver on the growth in Saudi Arabia’s sports sector and create a world-class sports and entertainment ecosystem that is commercially successful.

Danny Townsend, CEO of SURJ Sports Investment, said: “This partnership marks a defining milestone in both PIF and SURJ’s mission to build a future-ready sports sector in Saudi Arabia, one that delivers today while creating a lasting legacy for generations to come. Working alongside two of the world’s most respected industry leaders positions SURJ at the forefront of venue innovation and fan experience.

“Through this collaboration, we are not only supporting the rapid growth of Saudi Arabia’s sports ecosystem but also future-proofing its infrastructure, expanding access to world-class fan and visitor experiences, and ensuring Saudi Arabia is equipped to deliver unforgettable moments.”

Radia will become a fully integrated venue‑services platform, supporting the sports venues from early-stage design and operational planning to development oversight, operations and commercialization.

The new platform will be led by Xavier Campbell, who has been appointed chief executive officer of the joint venture. Campbell, a seasoned sports executive, has played a key role in shaping radia’s business model and will lead the company’s