Supernanny Jo Frost's brutal message to parents who use iPads to babysit kids
Supernanny Jo Frost has sparked a divide among fans after criticising parents for over-relying on tech to teach youngsters.
The childcare expert, celebrated for revamping the lives of beleaguered parents and taming UKs most troublesome tots on TV in the noughties, is known for her no-nonsense approach to managing fiery fits of temper.
However, as parenting has evolved with an influx of devices, more mums and dads turn to gadgets like iPads and smartphones as digital babysitters. Despite the trend, the former Channel 4 personality has made a stand against rearing "iPad kids" advocating that parents should have more input into their children's early education about their surroundings.
In her recent video, which attracted more than 5,500 likes, Jo said: "I don't think there's no benefit for technology for a child under the age of three. Baby media cannot teach your child anything."
She went on to debunk claims that online videos can educate little ones about the world, dismissing them as "marketing ploy" and insisting real-world experiences are irreplaceable. Jo stressed: "Children explore and through play they learn.
"They observe the world, the safety based on the people around them. It's heartbreaking to see babies holding cell phones in their strollers instead of just observing, seeing the trees and the sky and the birds and the person that will pass them and the puppy dog that's lost.
"Its the same in the car. Head down. Everyone's head down looking. No one looks up. No one looks up at the sky. No one looks at nature around them."
Jo insists that parents ought to be "in control" of their children's technology intake. She added: "90% of your child's brain is developed through the healthy interactions they have with