Superdrug make huge price changes one day a week to help shoppers - and it starts today

High street health and beauty retailer Superdrug is launching a brand new weekly offer, which will see dozens of beauty and lifestyle products reduced. But only certain customers will be able to access the offers.

The retailer wants to help shoppers amid the cost of living crisis by reducing the prices of several bestsellers so that customers can still treat themselves without breaking the bank.

Every Friday, the prices in Superdrugs 830 stores will be slashed, with unmissable money-saving deals - known as ‘Feel Good Fridays’ - but it will only be available to Health and Beautycard members.

READ MORE:I tried The Body Shop’s code hack for free £32 product to see if it actually worked

Every Friday a selection of Superdrug’s top own brand products will be reduced by up to 60 per cent, which is the biggest reduction the retailer has ever run. The savings will be in addition to the existing ‘Star Buy’ and ‘Treat Thursday’ offers at Superdrug, as the chain continues to help shoppers cope with rising living costs.

Feel Good Fridays will run from today, August 12, with a different selection of products reduced each week across skincare, beauty, fragrance and personal care.

Highlights from this week’s selection includes:

Superdrug Optimum Retinol Extra Strength Serum, was £15.99, reduced to £7.99

Superdrug Pro Care Advanced Clean Rechargeable Toothbrush in Black or Pink, was £36.99, reduced to £14.99

Superdrug Vitamin E All Over Body Cream, was £4.99, now £2.99

Superdrug B. 5 Blade Pink and Rose Gold Razor, was £9.99, now £4.98

Superdrug Revive Purple Hair Mask, was £4.99, now £2.49

Jamie Archer, Own Brand Director at Superdrug says: “Here at Superdrug we believe it’s important that customers don’t