Super Bowl 2026 commercials: Athletes include Serena, more - ESPN

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands — and in the commercials.

While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million. However, the right ad can be priceless.

Athletes will be scattered throughout the commercials during Super Bowl LX. Peyton Manning returns for Bud Light, a plethora of the NFL's greatest tight ends team up and Derrick Henry shows off his arm talent.

Here's a look at the top commercials during Super Bowl LX that feature athletes.

Athletes are no strangers to Oakley sunglasses — Kansas City Chiefs star Patrick Mahomes even has his own collection. Therefore, it's only right that Oakley tapped multiple athletes to highlight its new «Oakley Meta Performance AI glasses.»

Former Seahawks running back Marshawn Lynch gets it started by skydiving before skater Sky Brown, cyclist Kate Courtney and golfer Akshay Bhatia join in, participating in their respective sports. Internet personality iShowSpeed and filmmaker Spike Lee are also part of the ad, which showcases the various functions of Oakley's glasses.

In the spirit of the Winter Olympics, Michelob Ultra decided to bring out the skis with instructions from actor Kurt Russell. The commercial begins with actor Lewis Pullman losing in a race, meaning he'll have to buy a round of Michelob Ultra.

Russell notices Pullman's defeat and decides to train him. Pullman wins the next race, pulling off a backflip on skis, receiving approval from Olympic