Super Bowl LX, Bad Bunny's halftime fall shy of ratings records - ESPN

Sunday night's Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.

Seattle's 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to Nielsen's Big Data + Panel rating system.

That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia's 40-22 victory over Kansas City Chiefs last year on Fox.

Bad Bunny's halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. ET. That would make it the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).

Full global viewership for the halftime show is expected to be available early next week.