Super Bowl 2022: Rams find recipe for success but are Bengals built better for the future?

The Rams beat the Cincinnati Bengals 23-20 to win their second Super Bowl on Sunday night as their LA story had a glorious ending inside their own wonderful new SoFi Stadium.

A team built for instant success with star-studded names delivered the goods against the young Bengals, but have the Rams shown a new blueprint for NFL success? Is their way sustainable and will we see teams trying to replicate their plan around the league?

Those are just some of the talking points to emerge from a glittering finale to a stunning NFL season.

Arsenal owner Stan Kroenke is not known for his gung-ho approach with the Gunners, but with the Rams he's overseen a move back to LA from St Louis, the building of a $5bn stadium to host the Super Bowl and the construction of a talented squad to win it.

The Rams last had a first-round draft pick in 2016 and are not due another until 2024 after trading them away to bring in the likes of quarterback Matthew Stafford to win a Super Bowl, and it's paid off right away.

Big players step up in big moments and Stafford certainly delivered where predecessor Jared Goff could not, and although critics will say this success is not sustainable, the Rams will not care as they've got the Lombardi Trophy to prove their plan succeeded.

The NFL is a cyclical business and good teams have their 'Super Bowl window' before fading away, so although 34-year-old Stafford is unlikely to enjoy more than a few years of glory in LA, people only remember winners, and this win will be in the history books forever.

The NFL is a copycat league but not too many teams will be preparing to offload their draft picks and push their salary cap space to accommodate expensive big-name signings, even though it's worked for LA.

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