Sun coach credits ‘superstar influx’ of Caitlin Clark, other rookies for WNBA growth

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UNCASVILLE, Conn. – As the Connecticut Sun got ready to face Caitlin Clark and the Indiana Fever for the third time this season, Sun head coach Stephanie White talked about the growth of the WNBA and how Clark and the other rookies are leading the charge. 

"The influx of talent and star power from the college level – Caitlin Clark, Angel Reese, Cameron Brink – all of these players … have engaged with these fans from a social media perspective," White said. "That just carries over because there's a great following for all of these stars that are coming into our league." 

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Head Coach Stephanie White of the Connecticut Sun looks on during the game against the New York Liberty during the 2024 Commissioner's Cup on June 8, 2024 at the Mohegan Sun Arena in Uncasville, Connecticut. (Chris Marion/NBAE via Getty Images)

Earlier Monday, the WNBA announced that it had seen unprecedented growth over the first month of the season, including "its highest attended opening month in 26 years and its most-watched start of season across each network ever: ABC, ESPN, ESPN2, CBS, ION and NBA TV." 

The league also immediately promoted its "diverse audience" growth in the second paragraph of the statement. 

"Viewership grew 60% year-over-year among people of color, with the most-represented demographics in that category – Hispanic and Black fans – notching a 96% and 67% year-over-year growth in viewership, respectively," the statement reads. 

The need to break the audience down by skin color in the second paragraph felt a bit gratuitous, but part of that is probably because it wants to counter the notion