Stuart Kettlewell admits he's never watched viral Motherwell Taylor Swift video - but knows it's done its job

Stuart Kettlewell admits he’s still never clapped eyes on Motherwell’s “Taylor Swift gie’s some dosh” social media appeal.

But the Steelmen boss doesn’t need to see the viral video, which came in for heavy mocking online, to know it has hit the right notes as the club look to drive up the charts next season. This week’s news that Motherwell have moved a step closer to a bumper investment deal with a US-based family has brought a ray of positivity to Fir Park. Kettlewell hopes agreement can be finalised and can go some way to helping him bolster his squad to push the boundaries.

And even though he’s not bothered watching the 90-second clip which featured some of his top players, he knows it’s done its job after being watched millions of times across the globe. He said: “It’s not just what’s been proposed at this moment in time – there were a number of potential external investment options that were there that weren’t before that video was released.

“I’m not great with things like that and things on social media. I wasn’t involved with that one, which possibly tells you something. It’s not really my bag! I’ve not seen it. But from the outside looking in, it does seem to have had an impact in drawing people in. For me, it was a blank canvas before and now there are options we didn’t have beforehand.”

And those options could well boost Kettlewell in his drive to move the club forward. Top six is still not out of the question with two games to go before the split. But Kettlewell wants to be in a position next season where he can see clear progress.

He said: “I’ve always hoped for more. I always want evolution in myself, in our dressing room and across our club at every single level, commercial, on the field, off the field