Steely Sarina Wiegman calmly steers England’s Lionesses to Euro 2022 glory
If imitation really is the sincerest form of flattery then surely Sarina Wiegman’s suit says it all.
The England head coach claimed a second consecutive women’s Euro trophy on Sunday, having guided her native Netherlands to glory in 2017.
Britain has exponentially taken notice of the steely blue-eyed woman who has guided the Lionesses to glory, surpassing even some of her own squad to become one of the most recognisable faces at this tournament.
That fashion editors have been telling admirers where to get hold of her pitch-side uniform, a dark £45 M&S blazer with matching trousers, paired with a white shirt and Nike trainers, says a lot about how quickly the 52-year-old’s stock has risen since she took the helm last September.
The no-nonsense look, which has seen sales of her signature blazer rise by 140 per cent since last week, very much reflects the modus operandi of its wearer, who retained the same starting XI all tournament long.
“She looks calm, she looks cool, I’ve heard players talk about how honest she is with them,” former Lioness Kelly Smith, who earned 117 caps for England, told the PA news agency.
“There’s no BS, which some managers can give you. She’s just, ‘this is what you need to do. If you don’t do this, then potentially you won’t play, I need to see this from you’. It’s very to the point, and I think the players have never had that before.
“And they’re liking it, that it’s kind of basic, but they’re taking it on board. They just seem so unified and united.”
The ‘Sarina suit’ was not the first significant style choice the former PE teacher has made over the course of her remarkable, record-breaking, glass ceiling-shattering career.
Before the trophies, the accolades, and this weekend’s trip to the


