Sporting director Dan Ashworth believes Newcastle are on ‘an upward trajectory’

Newcastle’s sporting director Dan Ashworth believes the club is on “an upward trajectory” as he revealed their aims for the next few years.

The Magpies continued to show their strength competing in the Premier League’s top six after handing Arsenal their first league defeat of the season on Saturday.

Newcastle still have plenty of other competitions to challenge in and this season marked their return to the Champions League, where they face Borussia Dortmund on Tuesday night.

Eddie Howe’s side also earned a huge victory at Old Trafford last week, beating Manchester United to secure a spot in next month’s Carabao Cup quarter-finals, and Ashworth said challenging for trophies is something the club are aiming to achieve.

“The next number of years is to fight and get into the top six on a regular basis and compete for trophies,” he said.

“But in football it can flip around really quickly as well. You can lose two or three on the trot and all of a sudden…we lost three games on the trot at the start of the season and it was ‘okay, what’s happened?’

“Football is peaks and troughs, success has never been a straight line. I know it’s a bit of a corny phrase, but especially in the Premier League where anyone can beat anybody – things can happen really quickly.

“We’re on an upward trajectory, but there are definitely some bumps in the road and that’s the nature of football, but we’re on the right pathway.

“What’s really difficult is to be able to compete commercially as well, some of those clubs have been a global brand for decades. That’s one of the big challenges for Peter (Silverstone), Darren (Eales) and the team as well.

“We’ve all got to try and work together to try and get ourselves into a situation where not only are we a