‘South West Games 2025 delivered Big for youths, sports’ – Says Dr. Lanre Alfred

Akogun Lanre Alfred, media Consultant, now expands his dominion into the electrifying arena of sports. A virtuoso enterprise stylist and sports enthusiast, Alfred now turns his gaze to the boundless fields of youth empowerment through competitive games. With the South West Games 2025 featuring sub-tournament, the Bola Ahmed Tinubu South West Alliance Games (BATSWAG), Alfred steps boldly into the arena of exalting societal leadership, led by ambition and a yearning to give back to society.For Alfred, whose passion has serially birthed progressive and developmental narratives, the tournament offers a platform to birth yet another masterpiece in a different medium – and he delivered. Recently appointed President of the South West Games project by the Organizing Committee, he envisions the Games as a harmonious annual convergence to celebrate sports talents and grassroots grit. Alfred’s foray into sports mirrors the arc of a sports enthusiast, youth advocate and serial entrepreneur daring to script life itself—each pass, goal, and cheer an unwritten stanza in his ballad of possibilities. In this interview, the publisher-turned-sports visionary unveils the soul of the South West Games 2025 and the pilgrimage that led him here. Excerpts…

Harnessing the Power of Sports: The Vision Behind South West Games 2025

For Dr. Akogun Lanre Alfred, the South West Games 2025 is a movement driven by the revolutionary power of sports. At its core lies the Bola Ahmed Tinubu South West Alliance Games (BATSWAG), a sub-tournament designed to mirror the legacy of President Bola Ahmed Tinubu.

“Football is not just a game—it’s a universal language that unites people, transcending age, ethnicity, and class barriers,” Alfred asserts. He sees the Games