'Something powerful': Toronto Tempo, president Teresa Resch go with flow as brand is unveiled

From the unveiling of the Toronto Tempo first thing on Thursday morning to her interview with CBC Sports in the early afternoon, media appearances for Teresa Resch were nonstop.

Yet through it all, Resch was still bursting with excitement at the introduction of the Tempo as the city's incoming WNBA team. The franchise will play its first game in May 2026.

"I don't mind repeating myself about a brand new team name and identity and colours and logos. You can talk about it over and over all day, every day. I hope actually that people talk about this over and over for years to come," Resch said.

Stationed at Makeway, a women's sneaker store in Toronto, Resch wore a team-branded letterman jacket and held court with multiple outlets Thursday after the WNBA team unveiled its nickname and logos earlier in the day.

The team was planning to publicly divulge its identity on Jan. 14. When Tempo was leaked as the nickname on a drop-down menu on the league's website late Tuesday night, everything changed.

Still, what may have felt hasty from the outside was anything but for Resch and her team.

In fact, the flexibility encapsulates the name Tempo itself.

"It can be fast, it can be slow. Ultimately, it's about control. … People operate at different paces and things like that, but ultimately when you're all aligned and you're in the same tempo and the same rhythm, it's something powerful that cannot be stopped," Resch said.

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Indeed, basketball is a game of reflex and reaction.

"It's sports — nothing ever goes as planned, right? So you just go with the flow and everything happens for a reason. So we had a plan to launch and we're