Skincare expert’s top tips for navigating routine as Superdrug launch new ‘skin school’

Finding the right skincare routine is so difficult, with all the new product releases, TikTok trends and fundamental rules telling you what you should and shouldn’t do.

Not only is it recommended to cleanse, tone and moisturise, but there are new terms coming out each day from ‘slugging’ to beauty buzzwords like hyaluronic acid and retinol.

It can often be difficult to separate the good from the unnecessary. But health and beauty retailer Superdrug have launched a new feature set out to help beauty buffs and skincare enthusiasts find products and a routine that works for them

The Superdrug Skin School went live on the retailer's website today (March 2), and sees advice, tips and tricks coming straight from experts like Dr Ewoma Ukeleghe - a medical and cosmetics doctor - as well as scientist and aesthetician Alicia Lartey.

It comes as Superdrug revealed only 73 per cent of shoppers actually understood the ingredients on their skincare products some of the time, and 98 per cent agreeing that they would like brands to make it easier to choose skincare products.

The Skin School aims to dispel skin myths and unravel the best skincare routine for customers, giving the low down on the latest trending ingredients and techniques, with tips, hacks and real world advice.

Dr Ewoma said: “I have slightly acne prone skin and I’m on the look out for products that won’t break me out.”

The medical school graduate revealed her top tips for day and night skincare routines, alongside some of her favourite products for acne-prone skin.

She said: “My key tips are don’t over exfoliate, invest in hydration, make retinol your best friend and use SPF.”

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