Silverstone Pop-Up Hotel offers 'immersive' F1 with pool and palm trees
LONDON, April 14 : A Pop-Up Hotel famed for catering for celebrities and rock stars at the Glastonbury Festival is making its British Grand Prix offering 'fully immersive' by adding a trackside swimming pool and palm trees to the experience.
What might sound like an April Fool's joke, or bold gamble on English weather that in July can range from heatwave to a sudden opening of the heavens, promises to combine the thrills of motorsport with the pampered luxury of a holistic weekend retreat.
Positioned close to the paddock, the temporary hotel - which debuted last year - is a long way from the crowded campsites, muddy carparks, drenched fans and fast food queues of yesteryear.
The pool, complete with swim-up bar, will be part of a concept that includes fine dining and a cocooned enclave to escape the crowds.
A photographic fantasy render on an upbeat press release shows guests in the pool or on sun loungers with palm trees providing shade under a blue sky dappled with clouds.
MARK OF GLAMOUR TO CATER FOR A NEW AUDIENCE
Nigel Mansell, the 1992 world champion and fan favourite, will be staying on site all weekend.
"The pool is a signal of glamour, even if it's not particularly used," Mark Sorrill, founder of the Pop-Up Hotel, told Reuters on Tuesday in an admission that the reality might not live up to the render.
"It's more about the fact that we are diversifying the experience... it's kind of a USP for us. We've had it at Glastonbury, we've probably done five pools at Glastonbury over the years."
Hollywood A-lister Margot Robbie has hosted a pool party at the world's largest greenfield music festival while Brad Pitt, star of the F1 Movie, was a guest at Silverstone and McLaren's current world champion Lando Norris swung by.
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