Shoppers 'ditching' their iPhones for 'brilliant' camera that captures 'memories better' as it's slashed in Amazon sale

In a world where digital photos can sometimes feel like they just disappear into a void after you take them, and where all of us have cloud drives full of thousands of old images we barely look at, physical photos are making a comeback. In recent years there's been a boom in the popularity of instant cameras like Fujifilm's Instax line-up or newer Polaroid models, for just that reason.

Now, in fact, loads of people are big fans of Instax cameras, which means that they very rarely get any discount at all, so even getting 7% off is worth jumping on. That's the saving applied to the Fujifilm Instax Mini 12 camera right now on Amazon - taking it from £79.99 down to £74.

For that price, you get one of the most compact instant cameras on the market, one that is incredibly easy to use. It's just a matter of pointing and shooting.

READ MORE: Shoppers rush to buy £40 'FitBit rivalling' smartwatch that can aid weight-loss in summer sale

READ MORE: 'I ditched Apple for a lesser-known tech store and found an iPhone 15 for 90p a day'

Once you do so, the camera prints off a photo that will then develop over the next few minutes - something that will be even more accurate if you can leave it in a dark pocket while it happens. You get ten shots in each pack of film, and they're brilliant little mementoes that feel way more lasting than a shot on your iPhone.

A selfie mirror makes it easy to take shots of yourself, while the flash can also be ideal for brightening up shots in low light. Everything tends to come out vibrant and moody, making it great for holidays, but also nights out or parties. And it comes in a great array of colours like lilac, mint green and pastel blue.

You do have to buy that film separately, though,