Sheppey United chairman Matthew Smith on an historic afternoon for the club as they seek to win the Southern Counties East Premier Division title

Sheppey United hope to secure the title on Saturday and are rolling back the prices to encourage as many people as possible to come along.

The Ites last won the title at step five level in 1995, when they landed the Kent League, and it's now within their grasp again, heading into the weekend sitting top of the Southern Counties East Premier Division.

Co-chairman Matthew Smith, who has been at the helm for 10 years, wants the whole community to come out and savour the occasion. Sheppey need to beat bottom side Tower Hamlets to clinch the championship but are already promoted regardless.

Mr Smith said: “I want every person on the Isle of Sheppey to come to Holm Park on Saturday and show the team just how proud they are of them, because this team are creating massive history that I do not think will be repeated for a good few years.

“Our supporters are superb and have been all season, and Saturday will give the team a chance to thank them by putting on a show worthy of being crowned champions!”

Supporters attending the match at Holm Park early, between 12pm and 1pm, can not only pay half the admission price (which is already cheap) - cash only - but enjoy half-price draught beer during that hour. Every adult entering the ground will also be entered into a raffle to win one of three season tickets.

Those who work for the NHS, the armed forces or a “blue light” service can gain admittance for free by showing their ID. The match will be followed by the club’s award ceremony, including the player-of-the-year, and live music.

Standard admission price for the match from 1pm onwards is just £5 for adults, £2 concessions and free for children. Under-16s have to be accompanied by an adult.

“We want to show our supporters how much we