SEC leaning toward nine-game conference schedule, which 'not only adds value for TV, but protects season ticket sales'

There is mounting momentum among SEC schools to go from eight conference games to nine in football once Oklahoma and Texas join the league, sources told ESPN.

The league's athletics directors held their regularly scheduled meeting earlier this week. Administrators and coaches from multiple schools in the league said the feeling now is that the SEC will ultimately land at nine conference games with a 3-6 format when the new scheduling model is announced.

«Going to nine games not only adds value for TV, but protects season ticket sales, donations and College Football Playoff access for more teams,» one SEC athletic director told ESPN.

Another league source said there were a few schools on the fence between eight and nine games back in May during the SEC spring meetings, but added, «I think there's ample support now to get to nine. More rivalries can be played on an annual basis, and the content that an extra league game would provide for TV would mean a lot more money.»

Oklahoma and Texas are set to join the SEC in 2025 and possibly a year earlier. The proposed nine-game model would include three permanent opponents each year and then a rotation of six other opponents.

For instance, Texas A&M athletic director Ross Bjork told ESPN this week that the Aggies would be in favor of playing Texas and LSU every year and then one other permanent opponent.

One of the frustrations for many around the league with the current schedule is how long teams go without playing each other. For example, Georgia has never played a game against Texas A&M in College Station, and Texas A&M joined the league in 2012.

«If the vote were taken today, it would be nine games,» an SEC athletic director told ESPN. «I thought we were there in May, too,