Saudia sign Newcastle United deal that promises to ‘showcase Saudi Arabia to the UK’

NEWCASTLE: Newcastle United have moved to further boost their Champions League spending power by securing an extended deal with Saudia.

The Magpies and the Saudi national airline have further cemented their commercial relationship as the club’s official airline partner, in a deal that is set to cover “2023/24 and beyond.”

The renewed multi-year partnership comes after Saudia sponsored travel to and from Newcastle to Riyadh for their December 2022 warm-weather training camp in the Kingdom. During that trip, the Magpies beat Saudi Pro League outfit Al-Hilal to claim the inaugural Diriyah Season Cup at the Prince Faisal Bin Fahd Stadium.

Celebrating the news, Saudia took to X to post: “Soaring to new heights on and off the pitch. We are excited to embark on this journey with the most passionate fans in the world as @NUFC’s Official Airline Partner. Howay the lads #ThisIsHowWeFly.”

Soaring to new heights on and off the pitch

We are excited to embark on this journey with the most passionate fans in the world as @NUFC’s Official Airline Partner. Howay the lads#ThisIsHowWeFly pic.twitter.com/avBrHNPml3

— Saudia (@SaudiAirlinesEn) October 19, 2023

The statement confirming the deal said that the airline, which flies to more than 100 destinations around the world from King Abdulaziz International Airport in Jeddah, was looking to connect Newcastle United fans with the Kingdom “through exclusive offers and experiences.”

Of the agreement, Newcastle United’s chief commercial officer, Peter Silverstone, said: “This is a natural step in our growing relationship with Saudia and follows our hugely successful partnership in 2022.

“We were incredibly impressed with Saudia, both on board our flights to and from the Middle East,