Saudi Arabia to sponsor WTA women's tennis rankings under new partnership

Saudi Arabia's Public Investment Fund (PIF) and the WTA have announced a multi-year partnership as the kingdom continues its expansion into the world of professional tennis.

In a similar deal that was unveiled with the men's tour (ATP) in February, PIF will also now become the first ever naming partner of the WTA Rankings.

The new partnership between the WTA and PIF follows the April announcement that Riyadh would play host to the next three season-ending WTA Finals, offering record prize money of $15.25 million.

In January, three-time Grand Slam finalist Ons Jabeur signed a new sponsorship deal with Saudi Arabia's PIF-owned fitness and wellness brand Kayanee and has made clear her determination to help expand the sport in the kingdom.

The ATP Tour has moved its Next Gen Finals for leading 21-and-under players to Jeddah in November, while 22-time Grand Slam champion Rafael Nadal has become an ambassador for the Saudi Tennis Federation.

Nadal will join 24-time major champion Novak Djokovic and rising stars Carlos Alcaraz and Jannik Sinner at an October exhibition event in Riyadh.

“We are delighted to welcome PIF as a Global Partner of the WTA and our first-ever official naming partner of the WTA Rankings,” said Marina Storti, chief executive of WTA Ventures, said in a press release.

The Public Investment Fund (PIF) and the WTA on Monday unveiled a multi-year partnership that will support their shared ambition to grow women’s professional tennis.

Click the link below to hear more about the announcement. ⬇️

“Together, we look forward to sharing the journey of our talented players across the season, as we continue to grow the sport, creating more fans of tennis and inspiring more young people to take up the game.”

Mohamed Al