SAMF signs strategic partnership agreement with Brandship for Saudi National Championships 2026

RIYADH: The Saudi Automobile and Motorcycle Federation (SAMF) has signed a strategic partnership agreement with Brandship, further strengthening support for the Saudi National Championships 2026 and the continued development of motorsport across the Kingdom.

Under the agreement, Brandship will join the Saudi National Championships 2026 as a Strategic Supporter, benefiting from a range of branding, activation, digital, hospitality, and stakeholder engagement opportunities across SAMF’s national championship events.

The signing ceremony was attended by Eng. Mansour Al-Mokbel, Acting Chief Executive Officer of SAMF; Ammar Alamro, Chief Marketing & Commercial Officer of SAMF; and Ziyad Organji, Chief Executive Officer of Brandship.

Commenting on the partnership, Eng. Mansour Al-Mokbel, Acting Chief Executive Officer of SAMF, said: “We would like to welcome Brandship as the strategic supporter of the Saudi Toyota Championship 2026. This partnership reflects the continued growth of motorsport in the Kingdom and its increasing appeal to the private and commercial sectors. It also highlights the important role national championships play in identifying and developing talent, increasing participation and creating more opportunities for competitors and fans across Saudi Arabia. Through collaborations such as this, we continue to strengthen the foundations of Saudi motorsport and support its long-term growth.”

The partnership brings together SAMF’s ambitions for the continued growth of motorsport in Saudi Arabia and Brandship’s expertise in brand strategy and business development.

Ziyad Organji, Chief Executive Officer of Brandship, said: “We are proud to partner with the Saudi Automobile and Motorcycle Federation and support