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Sacha Lord leaves Parklife and Warehouse Project in massive shake-up for two of Manchester's biggest events

Greater Manchester's Night Time Economy Advisor Sacha Lord has exited his role at Parklife and The Warehouse Project.

He has today confirmed that following a transfer of shares to LN Gaiety - a subsidiary of concert and festival giant Live Nation - which was agreed back in 2021, he will now be departing the businesses to focus on other endeavours moving forward including his advisory roles.

After early experiences promoting parties at the Hacienda and Sankeys in Manchester, Lord founded The Warehouse Project in 2006 with business partner Sam Kandel. He subsequently launched Parklife in 2010 at Platt Fields before moving the festival to Heaton Park.

READ MORE: Manchester bar forced to leave after landlord suddenly ups rent by EIGHTY percent

In 2016 the international group Live Nation-Gaiety Holdings bought shares in The Warehouse Project and Parklife festival. Live Nation-Gaiety is the joint venture between two of the world's leading live entertainment companies: Live Nation and Gaiety Investments.

The agreement at the time meant The Warehouse Project brand and Parklife Festival would benefit from a combination of both parties’ international experience in the sector.

Commenting on the exit from both Manchester-founded events, Sacha Lord said: “The decision to step down was not an easy one for me to make.

"I will miss the team, the events, the customers, I’ll even miss the stress and the late nights, but I’ve known for a long time that Parklife 2024 was going to be the last for me.

“There could not have been a more perfect moment for me to step away than now - exactly 30 years since my first event at The Hacienda - and I’m so excited for what’s to come.

"This decision will free up my time to focus on my roles in the

Read more on manchestereveningnews.co.uk