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Roger Federer’s farewell at Laver Cup proves importance of ambassadors in sport - especially snooker

The fact that Rafa Nadal was crying his eyes out as Roger Federer said goodbye to competitive tennis last week spoke volumes for the transformative effect the Swiss legend has had on his sport. Rivalries were forgotten. This was all about respect and the acknowledgment of what the great man had contributed.

Federer went from being a rather unruly youngster to an elegant, eloquent artist on and off court, oozing class in matches and media appearances. He is the embodiment of an ambassador. Ad Sportspeople don’t choose to be role models but their public profile gives them a platform and therefore an opportunity to sell their chosen sport to the wider world.

Federer was a sponsor and broadcaster’s dream and a gift to tennis. British OpenBritish Open 2022 snooker LIVE – Williams begins title defence, Selby in action2 HOURS AGO Snooker, with its roots in working class culture, has had to fight hard for acceptance and credibility. To be taken seriously when it first appeared on TV screens, it was as much its personalities as the game itself which played a key role.

Snooker’s finest ever ambassador is surely Steve Davis, who in the 1980s was one of the most recognisable faces in Britain. Davis accepted at an early age that in the new era of professionalism driven by television interest, he had to be as dedicated off the table as on it. At a time of bad boys and bust-ups, Davis was the acceptable face of snooker.

Clean cut and presentable, he represented the sport faultlessly long after he ceased to be top dog. That baton was passed to Stephen Hendry, who also understood the additional ambassadorial duties associated with being the game’s leading player. There’s a lot of flesh-pressing, chatting to dignitaries, talking to

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