Robert Kraft's Blue Square Alliance gathers sports leaders to combat antisemitism

New England Patriots owner Robert Kraft discusses the messaging of the Blue Square Alliance as antisemitism rises in the U.S.

Robert Kraft saw the 2018 massacre at the Tree of Life Synagogue in Pittsburgh — the death, pain and suffering that wrought — followed by a slew of other attacks on Jews that reached a crescendo with the October 7, 2023, attack by Hamas in Israel. Now he's answering the call to combat antisemitism and other hateful acts by founding The Blue Square Alliance Against Hate.

That's because, as Kraft says, there is no room for such violence in the world, and sports can be a vehicle for helping to unite and inspire people to join the battle against hate.

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Robert Kraft, of the New England Patriots, looks on prior to the NFL 2025 game between New England Patriots and Buffalo Bills at Highmark Stadium on Oct. 05, 2025 in Orchard Park, New York. (Bryan Bennett/Getty Images)

"We think the most impactful group in the country are the sports leagues to get messaging out," Kraft told Fox News and OutKick in an exclusive interview. "It's the one thing in America, it convenes people from all backgrounds coming into stadiums or arenas and rooting for the home team, people from every ethnic situation.

"And it's the one place that people come together. And, unfortunately, I've seen the growth of hate in this country like I've never seen before. And we need the sports community to speak out and push out, wear the blue square, which is a symbol of unity, sisterhood, brotherhood, bringing people together to push back against hate and speak about love."

That work by The Blue Square Alliance was on full display on Thursday with a gathering of sports leaders, athletes