Rita Ora's Primark clothing line branded 'flop' after price drops to extreme level

Rita Ora's Primark clothing line has reportedly taken a nosedive in sales, with prices slashed from £20 to a mere £2.

The collection, which was launched amid much fanfare, seems to have failed to resonate with shoppers. A TikTok user highlighted the dramatic price cuts in a video that quickly went viral.

In the footage, Nissy SetBetter can be seen browsing through the heavily discounted items, quipping: "Rita, come collect your things."

The video tickled many on social media, with Nissy humorously commenting on the unsold stock, branding the Primark venture a "flop" as she peruses the bargain rails.

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Nissy even suggested that Rita Ora's representation might have oversold the potential success of her fashion endeavour, saying: "All I have to say is Rita, Rita Ora - this thing flopped from £20 to £2. This is from £14 down to £7. Rita, come and collect your things then, from Primark. It flopped."

Echoing Nissy's sentiments, social media users expressed shock at the plummeting prices, with one remarking the situation is "actually diabolical".

Another commenter implied Primark is eager to clear the stock, stating they "want that s**t gone by yesterday". Some who claimed to have been employed by Primark during the launch supported Nissy's claim that the line indeed "flopped".

Primark has been approached for comment.

Despite reports that Rita's clothing line brought in a staggering £3.4billion for the retailer in the last quarter of 2023, she unveiled her new Spring range, which hit all Primark stores across 16 countries on March 19.

Rita expressed her enthusiasm for the new collection, stating it would feature "style staple" materials such as