Riley Gaines torches Adidas for 'disgusting' women's swimsuit ad that accentuates model's 'bulge'

Former all-American swimmer Riley Gaines argues biological men should not compete against women on 'The Story.'

Riley Gaines, a former NCAA swim star and outspoken defender of women’s sports, called out Adidas Thursday for accentuating "the bulge" of a biologically male model in an ad for a woman’s swimsuit as part of the company’s pride collection.

Adidas collaborated with South African designer Rich Mnisi to release the "Let Love Be Your Legacy" collection and campaign. The company said it attempts to "encourage allyship and freedom of expression without bias, in all spaces of sport and culture" with its campaign with Mnisi. One of the models seen on the Adidas website in a woman’s bathing suit has ignited fierce backlash online, with lawmakers and other prominent figures weighing in on the issue.

University of Pennsylvania swimmer Lia Thomas and Kentucky swimmer Riley Gaines tied for 5th in the 200 Freestyle finals at the NCAA Swimming and Diving Championships on March 18th, 2022 at the McAuley Aquatic Center in Atlanta Georgia.  (Rich von Biberstein/Icon Sportswire via Getty Images)

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"What the image says to me is that women don’t matter, is that we’re not good enough to model even our own swimsuits made specifically for women," Gaines told Fox News anchor Martha MacCallum on "The Story."

Gaines said she finds it "ironic" that the brand chose to release specific images that deliberately emphasize the model's male genitalia in a women's swimsuit advertisement.

"Something I just find so ironic…[is] the poses that this man is striking. The angles of which they took these photos. It was strategic. It’s certain as if they took these photos