‘Real Madrid, Hisense partnership will boost fan experience’

European champions, Real Madrid, has announced a partnership with global consumer electronics and home appliances firm, Hisense, aimed at boosting fanbase among Nigerian football fans.

Real Madrid, in a statement, said that the alliance not only deepens the connection it has with Hisense, but also represents a significant milestone for both organisations as they strive to deliver unparalleled fan engagement over the next three years.

Hisense said that the partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España, which will be held in Saudi Arabia.

Real Madrid, renowned for its global success and passionate supporters, continues to captivate millions in Nigeria. With a roster featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, alongside a rich history of legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane, the club continues to solidify its status as a sporting powerhouse.

The company said it aims at creating unforgettable moments for Nigerian Fans, adding, “Hisense and Real Madrid are committed to enhancing fan experiences in Nigeria. As part of this collaboration, they will launch a limited-edition co-branded 100-inch TV, designed to elevate the home viewing experience.

“This partnership will also introduce initiatives aimed at enriching fans’ engagement with the sport and its broader cultural context, leveraging Real Madrid’s global appeal and Hisense’s technological expertise.”

Building on successful collaborations with UEFA Euro and FIFA World Cup over the past decade, it said that this partnership further deepens Hisense’s connection with communities and