Rashid Khan’s star continues to shine

Rashid Khan is a cricketing superstar who will play for the Oval Invincibles in The Hundred this summer. Before joining the team, he added brand ambassadorship to his cricketing prowess — on July 3 in Dubai, he was revealed as the face of leading real estate company, MH Developers.

This exemplifies the opportunities for sponsorship and brand endorsement now available to top cricketers and is a far cry from some 70 years ago when the best they could hope for was their signature on the face of a bat.  

Khan’s cricketing rise to prominence has been meteoric and has contributed to outstanding performances by the Afghan national men’s team, which included reaching the 2024 T20 World Cup semi-final.

This is even more remarkable given that the team is effectively in exile. At least it gets to play, unlike the women’s team; most of those players fled the country in fear of their lives and many are now in Australia, desperate to play cricket. They have lobbied the International Cricket Council about their plight, but the ICC, along with much of the international cricketing community, has been tight-lipped about expressing support or making proposals to alleviate the situation.

Their male counterparts have been more fortunate. A contributory factor has been the UAE, with Khan quick to recognize that it “has been like a spiritual home for Afghan cricket for many years, providing a safe haven and platform amid the challenges back home.”

Hence, the collaboration with MH Developers holds tremendous significance for him personally and professionally, having experienced an itinerant lifestyle shuttling between the eastern border of Afghanistan and Pakistan. 

In the early 2000s, Khan’s family, which owned a tire business, left