PSL 2023: Cricket enters metaverse as Islamabad United herald new era

Cricket is crossing new frontiers every day and it was only a matter of time before it moved over entirely into the digital world.

With virtual reality becoming an extension of the real world, the immersive experience of truly online cricket has arrived.

Pakistan Super League side Islamabad United became the first cricket team to enter the metaverse with a built-to-scale virtual stadium.

The U-Meta Stadium is built on the open metaverse Decentraland. The digital world offers cricket fans a number of interactive experiences.

Supporters will get to interact with the avatars of their favourite players and explore areas inside the virtual stadium including the locker room, players' lounge and fans' conference room.

Not just that, visitors who complete certain challenges stand to earn official Islamabad United digital kits, club memorabilia, digital assets and offers from sponsors. Some rewards earned in the metaverse will be redeemable in the physical world as well.

And just to show how serious Islamabad United are about the new endeavour, the franchise unveiled their playing kit for the new PSL 2023 season in the metaverse.

ISLU's #HBLPSL8 jersey has been revealed at #UMetaStadium.By revealing our jersey on #ISLUMetaverse, we aren't only showcasing our commitment to innovation & technology, but we're also providing our fans with unique & engaging experience.We hope you liked it.