Primark shoppers say 'this isn't even funny' as April Fool's joke monumentally backfires

Last weekend, Primark found itself becoming the butt of the joke with shoppers, after it shared an April Fool's joke which monumentally backfired. This year's April Fool's Day fell on Saturday April 1, but it seems as though Primark missed that memo.

In a bid to fool shoppers, Primark shared a post saying it would be rivalling major supermarkets and selling groceries in stores alongside its fashion, beauty and homeware offerings. But while the April Fool's prank had good intentions, it went down like a lead balloon with some shoppers, after they noticed a glaring error.

Why? It was posted a day early.

Posting on its Facebook page, Primark said: "We’re expanding our product offering! From Summer 2023, love the feeling of picking up your weekly groceries at Primark."

READ MORE: Fashion fans rush to buy 'comfortable and timeless' £45 Marks and Spencer trainers after seeing them on Holly Willoughby

Joy Haley said: "Assuming this post was intended for tomorrow?" Alison Cullen said: "Has this been published a bit early? Was this meant for tomorrow??"

Sarah Kellett said: "Sometimes living by the motto 'The early bird' works great...this time not so much." Jennifer Douglass wrote: "I think you might be a day early in posting."

Kitty Katt kindly pointed out: "It's not April 1st yet." Tracie Cairns King said: "Nice try Primark, nice try! You're going to have to try to April Fool me again next year - and you'll have to try harder. Much harder!"

Some people, however, didn't quite grasp it was an April Fool's joke. Jenni Hernández slammed: "This is getting ridiculous. Why not offering in stead making clothes for people who don't wear cropped tops/sweaters, or bigger sizes? What about expanding to cities like Athens, Greece? What