Primark in hot water with mums over 'awful' message on kids' T-shirts

High street giant Primark has found itself in hot water with parents over 'awful' messages on kids' t-shirts.

The t shirt logos have gone viral on Twitter after one woman branded them 'sexist'.

The shopper thought the t-shirts to be 'sexist', and one parent even branded them 'rage inducing'.

Kate Long, a teacher and novelist, shared a Twitter thread condemning the “hugely sexist messaging” she found on many of the children's clothes.

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She shared images of the tops in the girls and boys' section of the retail store to illustrate her point.

During a visit to Primark in Chester, she shared images of tops for girls that had printed on them phrases such as: “Be kind”, “Kindness always wins”, “Grateful, humble and optimistic” and “Be good, do good”.

She also shared images of the messages on the boys' clothes, which were said to be more ambitious and self-assured.

One read: “Change the game. Rewrite the rules. Go for it. Born to win.”

Another read: “Explore. Nothing holding you back."

Kate, 58, the author of eight novels, wrote: “Can anyone spot a difference in tone here? A difference in the narrative? Boys are awesome in themselves and don’t need to consider anyone else.

“Boys are about doing and girls are about feeling. Boys take what they want; girls consider others. The message to little girls is to be compliant and passive.

"Always think of others. Put on a pleasant, smiling face, for that is your job in the world.

“It’s incredibly sexist and outdated and unhelpful to both boys and girls. Stop telling girls their place is to serve others! Stop telling boys they should have nothing to do with kindness and love!

"What are you, a throwback to the