Potential sponsors and partners are queuing up at Haas

Guenther Steiner, has witnessed a rise in sponsorship interest in Haas due to F1’s increasing presence in the United States.

Haas are the only US-based team on the Formula 1 grid as it stands and, given their chequered past with the likes of Rich Energy and Uralkali as title sponsors, concerns about the team’s finances appear to be never too far away.

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However, Haas are currently considering a number of new commercial options, according to Steiner, and that has been helped by Liberty’s continued push to break into and establish Formula 1 in the US market.

“Yes, I’ve seen the impact,” Steiner said when asked about the impact from a business perspective due to likes of Miami and Las Vegas joining the Formula 1 calendar.

“We’ve got a lot more interest for partnerships, for sponsorship and it has risen quite a lot.

“Now, we can take a little bit of time to go through and see how it develops but for sure, having the race in Miami and adding a race in Las Vegas next year, a third race in the States, will help all of this.

“We’re in no hurry but the sport is in a good place at the moment.”

We’re going to Miami #HaasF1 #MiamiGP pic.twitter.com/ZsbYiQnboY

— Haas F1 Team (@HaasF1Team) May 2, 2022

Haas driver Mick Schumacher also welcomed Formula 1’s drive into the American market as he is a big fan of the all the