Pop star Robbie Williams named as new Fifa Music Ambassador

Pop star Robbie Williams has been named as the new Fifa Music Ambassador and has co-written the first official anthem of the international football governing body.

The singer, best known for songs such as Rock DJ, Angels and Candy, has been appointed to the role to “deepen fan connection” and “elevate” the emotion of the game by bringing music and football together on the world stage.

He has co-written a new song, Desire, which will be played before Fifa tournaments and matches worldwide to accompany players as they walk on to the pitch.

The song will debut at the Club World Cup’s opening match being held in Miami on Saturday, before being used in all upcoming tournaments including the 2026 World Cup.

Williams said: “Music and football bring people together like nothing else — each with their own universal language of connection, emotion, spirit and community.

“When those worlds come together, there’s nothing like it — and I’m beyond honoured to be the Fifa Music Ambassador.

“Football and music have both been part of my life for as long as I can remember, so this means a lot to me on a personal level.

The new anthem was co-written with Karl Brazil, Owen Parker and Erik Jan Grob, and features Italian singer Laura Pausini.

The track will be accompanied by a new video which will be shown for the first time at Miami’s Hard Rock Stadium.

Williams added: “I’ve grown up watching the walk-outs, the anthems, the drama – so writing and recording the official Fifa anthem is a real privilege.

“I wanted to create something that captures all of it — the passion, the nerves, the pride and the majesty of that feeling just before kick-off.

“Football and music have always meant the world to me, and bringing them together on this kind of